THE LEAN STARTUP

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ERIC RIES 0307887898 Crown Business (USA) 2011
336 ENGLISH
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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a 2011 book by American entrepreneur Eric Ries. It introduces the lean startup methodology, a systematic approach for developing businesses and products that emphasizes rapid experimentation, customer feedback, and iterative design.

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